Packages
Bronze package
Combine an employer branding course with a course on ambassador programs! This package is ideal for individuals who may not currently prioritize recruitment but aim to gain deeper insights into their employer brand’s current status, systematically enhance its appeal, retain high-quality employees, and lay the groundwork for future recruitment endeavors.
You will gain a comprehensive understanding of the employer brand, encompassing all its elements from a broader perspective. Additionally, you will learn practical strategies to immediately enhance the attractiveness of your employer brand and increase awareness through the engagement of corporate ambassadors.
This package includes over two hours of instructional videos, along with supplementary webinars and materials.
Ambassador programs
- The importance, benefits and its role in the communication mix
- Formats of employee ambassador activities
- Preparations before launching the program
- Concept and strategy of those programs
- Selection of employee ambassadors
- What to do before launching the program
- Ongoing coordination and management of employee ambassadors
- Measurement and evaluation of ambassador activities
- Rewarding employee ambassadors
- How the company can support ambassadors
- Content topics for publication
- Examples of employee ambassador programs in practice
Employer branding
- The basics of employer branding
- The relationship between recruitment marketing and employer branding
- The importance of employer branding
- The role of individual departments in employer branding
- The 12 brand archetypes and how to use them in employer branding
- Candidate persona identification
- Employer branding analysis
- Setting goals and KPIs
- Defining and establishing EVP (Employer Value Proposition)
- Employer brand identity
- Communication strategy
- Informing the company's management
- Brand engagement and employee ambassador programs
- How to measure employer brand development
- Campaign planning and employer branding basics