A Playbook for Modern Recruiters
YOUR EMPLOYER BRAND NEEDS SOCIAL MEDIA
Are you tired of candidates not responding? Learn how to reach them through social media and build an employer brand that truly stands out.
What you will find inside the book
Strategies and Tools
A clear and practical overview of how to build and manage an employer brand that resonates with your target audience.
Hands on Advice
Step by step guidance on how to launch your social media activities, create engaging content, and motivate employees to participate.
Case Studies
Real examples and proven strategies from companies across Europe and beyond. Learn from what works and apply it to your own employer brand.
Why employer branding without social media is a costly mistake
- P59 percent of candidates form an impression of your company based on your social media presence
- PCandidates need up to 18 interactions before they decide to apply
- PThe average person scrolls up to 90 meters of content per day
- PUp to 70 percent of passive candidates can be reached through social platforms
Modern candidates expect more than salary and benefits
They want to know what your company stands for, what your values are, and what everyday life looks like. They search for this online and mostly on social media.
Showcase your people, your values, and your culture in an authentic and relatable way.
Foreword by the author
Petra Vrbová, Ph.D.
“I decided to write this book in response to the questions that regularly appear during my employer branding and HR marketing training sessions. Many HR professionals understand how powerful social media can be for presenting a company and communicating with candidates.
Generation Z will soon represent nearly one quarter of the labor market, and this generation lives on social media and mobile devices. It should not surprise anyone that 59 percent of candidates form their perception of a company based on its social content.
Employer branding, HR marketing, and recruitment fascinate me because of their complexity and the many factors involved. I have gathered these insights and experiences and turned them into this book.”
Book Structure
Part One
What employer branding is, why it matters, and how it influences long term talent attraction.
Part Two – Recruitment marketing
How to reach new candidates and communicate your employer value proposition effectively.
Part three – Employee Advocacy
How to set up and manage an employee advocacy program and empower your people to share your brand.
Part Four – Social Media for Employer Branding
Detailed guidance on using Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Threads, X (Twitter), and YouTube.
What readers say
“The book introduces company culture in a simple and human way and shows how it shapes employees and the entire organization. It offers inspiration and practical recommendations that help strengthen the employer brand.”
“The mix of theory and practical examples is excellent. The book makes me reflect on how our company works and what we could improve. Very inspiring and practical.”
“The book is full of practical tips and real examples. Whether you are a beginner or already experienced, it gives you a complete framework and many ideas to apply immediately.”
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