Latest articles
Trends in HR Marketing and Employer Branding in 2025
In 2024, the European labor market faces significant challenges, with a notable percentage of employees feeling disengaged—reports suggest up to 40% of workers exhibit...
Instagram for Employer Branding
By now, it’s no surprise that building a strong employer brand is crucial for attracting and retaining quality employees. One of the most effective platforms for this...
How to get started with Employer branding
Competition in the job market is huge and growing. Many employers are no longer just trying to attract job seekers but also want to keep their existing employees happy...
SWOT analysis utilisation in HR marketing
We all probably know that SWOT analysis is one of the very useful tools that HR managers can use. This method, originally developed for strategic planning in companies,...
Benefits of building your employer brand
That is no secret that companies need to attract not only customers but also potential employees. While employer branding is currently a trend, we must also not forget...
Employer branding on LinkedIn
At a time of intense competition among employers, an employer branding strategy is becoming an essential part of successful recruitment for companies. One of the most...
Employer Branding on TikTok
The competition in recruitment is so great that it is necessary to choose methods other than the traditional ones to attract new talent. The likes of an attractive job...
Why involve HR marketing in your company
HR marketing (recruitment marketing or HR marketing) is becoming an integral part of modern human resource management. It helps to create a recruitment strategy and...