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Employer Branding on Instagram
Today, it comes as no surprise that building a strong employer brand is essential for attracting and retaining high-quality employees. One of the most effective...
Building an employer brand on social media
Imagine a candidate considering an offer from your company. What is the first thing they do? Most likely, they visit your website, read Google reviews and check your...
Guerrilla marketing in recruitment! How to attract talent in unconventional ways
Guerrilla marketing is known for its ability to capture attention through unconventional, unusual and often entertaining methods. In recruitment, this approach is...
55% of job seekers face burnout syndrome
The job search journey can be a marathon rather than a sprint and often brings a number of challenges. For many candidates, especially in today’s competitive labor...
Why modern recruitment cannot function without marketing thinking
Matthew Jeffrey, a respected expert from SAP, once aptly stated: “Recruitment IS marketing! If recruiters today are not thinking like marketers, they are in the wrong...
Building Communities in Recruitment
Building communities in recruitment is one of my favorite topics. In this blog, I’ll describe the whole concept in more detail and add everything that often doesn’t...
Employer Branding on X (Formerly Twitter)
As discussed in previous articles, employer branding is a critical component of attracting and retaining top talent. In a time when social media is central to brand...
Trends in HR Marketing and Employer Branding in 2025
In 2024, the European labor market faces significant challenges, with a notable percentage of employees feeling disengaged—reports suggest up to 40% of workers exhibit...
Instagram for Employer Branding
By now, it’s no surprise that building a strong employer brand is crucial for attracting and retaining quality employees. One of the most effective platforms for this...







