Instagram for Employer Branding

Instagram for Employer Branding

By now, it’s no surprise that building a strong employer brand is crucial for attracting and retaining quality employees. One of the most effective platforms for this purpose is Instagram. This visually-oriented social network offers interesting opportunities to...
How to get started with Employer branding

How to get started with Employer branding

Competition in the job market is huge and growing. Many employers are no longer just trying to attract job seekers but also want to keep their existing employees happy and loyal. One of the most effective tools that can help a company achieve these goals is...
SWOT analysis utilisation in HR marketing

SWOT analysis utilisation in HR marketing

We all probably know that SWOT analysis is one of the very useful tools that HR managers can use. This method, originally developed for strategic planning in companies, is becoming important in HR marketing. It would be a good idea to include a SWOT analysis before...
Benefits of building your employer brand

Benefits of building your employer brand

That is no secret that companies need to attract not only customers but also potential employees. While employer branding is currently a trend, we must also not forget that it is an essential element of strategy for the long-term success of businesses. In this...